Daniela Batarse

Daniela Batarsé is a Marketing Representative at Growth Acceleration Partners (GAP), where she creates content that helps enterprise technology leaders understand the business case for legacy application modernization. Her writing focuses on translating complex migration decisions into clear, actionable analysis — particularly for organizations evaluating whether to stay on aging platforms or invest in modern alternatives. Daniela brings a distinctive cross-functional background to her marketing role. Before joining GAP, she served as Manager of Customer Success at OpenText, where she focused on client retention and satisfaction within the business intelligence sector. Prior to that, she worked as a Human Resources Consultant at Amazon, gaining firsthand experience with how large enterprises manage talent and operational transformation. She also held a Technical Solutions Representative role at DXC Technology, where she contributed to IT service delivery for enterprise clients. This combination of customer success, HR, and technical solutions experience gives her a uniquely practical lens on the enterprise buyer’s journey — she understands the organizational dynamics, budget constraints, and stakeholder concerns that shape modernization decisions. On the GAPVelocity AI blog, Daniela is building ownership of the PowerBuilder modernization topic — an area of growing strategic importance as organizations face end-of-life decisions on legacy platforms. Her articles cover the hidden costs of maintaining PowerBuilder applications, the migration-vs-modernization decision framework, and the role of AI and open source in .NET application development. This content directly targets IT directors and technical decision-makers evaluating their options. Daniela is pursuing a Bachelor’s degree at Universidad Latina de Costa Rica and is based in Costa Rica, where she works alongside GAP’s marketing and product teams to produce content that bridges the gap between technical capability and business value.